High Fashion

Stella McCartney became interested in designing clothes at age 13, when she made her first jacket. Three years later, she interned for Christian Lacroix, working on his first fashion design collection, honing her skills working for Edward Sexton, her father’s Savile Row tailor for a number of years.

She studied her foundation at Ravensbourne College of Design and Communication, fashion design at Central Saint Martins College of Art and Design in the early 1990s. Her graduation collection in 1995 was modelled by friends and supermodels Naomi Campbell, Yasmin Le Bon and Kate Moss – for free – at the graduation runway show. The collection was shown to a song penned by her famous father, called “Stella May Day.”The show made front-page news, and the entire collection was sold to Tokio, a London boutique. The designs were licensed to Browns, Joseph, Bergdorf Goodman and Neiman Marcus. In 1998, she designed her sister Mary’s wedding dress for her wedding to television producer Alistair Donald.

A lacto-ovo-vegetarian, McCartney does not use fur or leather in her designs and supports PETA. Some of McCartney’s designs have text that elaborates on her “no animal” policy; for example, one of her jackets for Adidas says, “suitable for sporty vegetarians” on the sleeve. Stella does use wool, silk, and other animal-derived fabrics in her designs.

In March 1997 McCartney was appointed Creative Director of Paris fashion house Chloé, following in the footsteps of Karl Lagerfeld. Lagerfeld was less than impressed with the house’s choice, famously stating, “Chloé should have taken a big name. They did, but in music, not fashion. Let’s hope she’s as gifted as her father.” Despite initial skepticism, McCartney’s designs have enjoyed considerable commercial and critical success. She was accompanied to Chloé by her assistant and friend Phoebe Philo, who later replaced her as design director.

In 2001, McCartney resigned from Chloé in order to enter into an eponymous joint venture with Gucci. The line has four stores; one in New York City which opened September 2002, one in Mayfair, London, which opened April 2004, one in Los Angeles which she opened on her birthday in September 2005 and included an expansion into the perfume market, and most recently one in Hong Kong, which opened in 2008. In 2009, Stella launched a store in Paris in the heart of the Jardins du Palais Royal.

Stella McCartney received the VH1/Vogue Designer of the Year award in 2000. Paul McCartney presented the award to his daughter. She thanked him in her acceptance speech and dedicated the award to her late mother. In 2000, McCartney designed Madonna’s wedding dress for her marriage to Guy Ritchie.

In January 2007, McCartney launched a skincare line called CARE. The 100% organic line includes seven products, from a cleansing milk made with lemon balm and apricot to green tea and linden blossom floral water.

Collaborations

In 2004, she designed clothes for Madonna’s Re-Invention Tour, Annie Lennox’s summer tour, and Gwyneth Paltrow’s and Jude Law’s costumes for the film Sky Captain and the World of Tomorrow.^{[citation needed]}

She also launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation in September 2004. This line is a sports performance collection for women. The collection includes apparel for swim, gym, running, tennis and wintersports, as well as bags. McCartney’s favorite pieces in the collection come with a special reflector keychain.^{[citation needed]}. In early 2006, the keychain was in the shape of a pink heart and in later 2006, it was in the shape of a gray wolf’s head. In January 2007, Stella McCartney announced that she would be adding a branch called Gym Yoga to her sports range for Adidas. Gym Yoga spring/summer 2007 collection is inspired by ballet and dance uniforms. The collection features double-layered tank tops with deep necklines, low-waisted skinny trousers and lightweight rubber shoes. Her Adidas contract was extended until 2010.

In 2005, she designed a range of clothing and accessories for H&M to boost public awareness of her own brand and to create more affordable options for her fans. The line was released in November of that year and sold out almost immediately on launch day, due to the similarity (in many cases, almost direct copies) between her expensive main line and the H&M line.On 12 March 2007, McCartney’s limited edition 42-piece range was released to just 100 Target stores exclusively in Australia. The range was priced from $30 for a silk scarf to $200 for a taffeta trench coat. The collection was made in China.

Scenes of near hysteria broke out as women stormed the stores to buy the collection. A problem was “clothing scalpers”, who bought up large amounts of the range to resell on eBay at a high mark-up. Later, a large number of buyers returned their Stella clothes to Target complaining of strange, non-standard sizing that was bigger than the norm. A Target spokesperson defended the range saying that Stella’s look was “generous” and “oversized”. Later, returned Stella clothes languished on the racks having had their prices slashed by up to 60 percent.

In January 2008, McCartney’s collaboration with lingerie label Bendon was scheduled to be released to department stores, speciality stores and Stella McCartney stores. McCartney was also scheduled, in early 2008, to release a line of handbags for LeSportsac. The collection has 30 to 40 styles and will range from $200–$500. The collection consists of travel bags, luggage, baby accessories and bags for mothers with infants and toddlers. The line is sold at high end retailers, the Los Angeles and New York Stella McCartney stores, select LeSportsac boutiques, and will be available for purchase online.

Since starting her own label, McCartney has also collaborated on projects with several artists including Gary Hume, R. Crumb, Jeff Koons, David Remfry and Ed Ruscha.

In January 2010, McCartney announced she would be collaborating with Disney to create an Alice in Wonderland inspired jewelry collection.

In October 2010, Stella relaunched her Designers for Target range in Australia. This time around, less crowds ran into the stores and refunds for the products have been significant. The range is priced from 30 dollars AUD to 249 AUD.

Stella McCartney Kids children’s wear was launched on 3 November 2010.

She is designing the Adidas sportswear for the British Olympic and Paralympic teams for the London 2012 Olympic Games and Paralympic Games.